Monday, December 30, 2013

As the New Year 2014 is just around the corner and internet users in India is expected to grow from 164 million to about 240 million in 2014. Amidst, the online space is beginning to capture major consumer shades.
An analysis of social media conversations was done by IBM Analytics to look at several consumption behaviors during the period of 2013.  The analysis was done over the period from September to December, 2013 (when people are on shopping spree). It shows consumer wish-list and buying concerns.

The electronics, automotives and consumer durables categories dominated the wish0list at about 70%. While in products, smart phones, laptops, bikes and SUVs constitute 75%.

However, entertainment and cricket continue to be the topmost preference of consumers. Interestingly, according to Google’s Zeitgeist 2013, Bollywood hits and Indian Premier League (IPL) were on the top in the Google searches. Bollywood film ‘Chennai Express’ topped the search list. Sachin Tendulkar’s retirement coverage also grabbed the massive numbers. 

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