Popular cigarette manufacturers ITC and Godfrey Phillips have
launched a smaller price packs to revitalize the market after sales plunged
more than 30% during April-September due to sharp increase in prices.
ITC, which has over 70% market share approximately Rs
35,000-crore Indian cigarette market, has launched shorter-stick variants of
its popular brands such as Gold
Flake and Navy Cut nationally, over the last six months after
test-marketing such products in select states. The company has launched
variants in both the sub-65 mm length, which attracts lower taxes, as well as
69 mm sticks, as compared to the usual 74-84 mm length.
Godfrey Phillips, maker of brands such as Four Square and Red
& White, too is taking a similar route as cigarette sales have stated
falling volumes. Cigarette prices have gone up by up to 30% in the last six
months due to increase in taxes. (Courtesy:
ET).
Posts
0 comments :
Post a Comment