Buy a Tata Nano, with a swipe of a credit Card

With the introduction of this offer, consumers get the benefit of converting the entire amount on the credit card into interest free installment.

MUMBAI: In a first of its kind deal in the Indian automobile industry, Tata Motors BSE -1.84 % on Wednesday in a bid to jumpstart flagging sales of TataNano has offered customers an option to swipe their credit card and drive out with the Tata Nano on the same day.

Ranjit Yadav, president, Passenger Vehicles Business Unit, Tata Motors said: “This offer will enable customers to own a car in the fastest and hassle free manner. With the introduction of this offer, consumers get the benefit of converting the entire amount on the credit card into interest free installment, spread over a period of 12 months and manage monthly cash flow better.”

When Yadav, a recent hire at Tata Motors joined India’s largest automobile firm from Samsung India- the South Korean consumer electronic major’s Indian subsidiary in September 2012, it was speculated that the automobile industry that lacks innovative methods to sell products could take a leaf from the fast moving consumer electronics business.

This is precisely what Yadav, the former country head at Samsung (India) for the Mobile & IT Businesses brought to the table, by offering an option to customers to buy a vehicle through a credit card, the same way a mobile phone or a lap top is bought. Source:ET

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