Indians are
increasingly taking to smartphones and the number of such devices in the
country touched 40 million last year with almost half of the users younger than
25, says a survey.The dramatic
growth in the usage of smartphones is driven by a desire among users to stay
connected and have instant access to social networking sites, according to the
survey by research firm Nielsen.
"Decreasing
device and data costs, coupled with a wide range of features that today's
smartphones offer, readily encourage consumers to trade in their traditional
cell phones for handsets with much more functionality," the survey said.
According to
the Indian smartphone user study – conducted in September and October 2012
across 46 cities – people overwhelmingly prefer mobile devices that operate on
the Android operating system.
While
Symbian usage is also high in India,
Windows, BlackBerry and iOS devices each only have single-digit market shares,
said Nielsen Informate Mobile Insights that polled more than 10,000 smartphone
owners.
Moreover,
tablet ownership among Indians is set to spike as consumer interest in tablets
is also on the rise.
While only 3
per cent of respondents who participated in the study in the last quarter of
2012 said they owned a tablet, 11 per cent said they intended to purchase one.
Voice calls
and texting accounted for only 25 per cent of smartphone usage; multimedia,
games, apps and Internet browsing made up the rest.
Among apps,
consumers prefer games, particularly with respect to paid apps. Games were the
most popular category among paid apps, with nearly three out of five users (58
per cent) paying for games.